Instant noodles are tasty but not healthy. Tengu makes traditional healthy, delicious and sustainable noodles everyone can enjoy. Baked not fried, made from organic whole grain and come in a large variety of gourmet flavors. Tengu packaging uses recycled paper and has a tall rectangular shape to differentiate it from the square, bright and cheap mass produced look of the junk brands.

The fox in Japaneses mythology is the guardian spirit of Daikoku the god of the harvest and kitchen. Fox shrines are found all over japan and people leave treats for the fox spirits for good fortune.